Sunday, October 2, 2016

The End Goal of #DigitalTransformation | @CloudExpo #BigData #DigitalMarketing

from The End Goal of #DigitalTransformation | @CloudExpo #BigData #DigitalMarketing
Although we often write about and discuss digital transformation, we often fail to identify the end goal we are really trying to achieve. We talk at great length about data, analytics, speed, information logistics systems and personalized user experiences, but none of these are the end goal. Ultimately we must digitally transform so we can remove the “fog of war,” and have clear visibility and insights into our businesses and the needs of our customers. The end goal of digital transformation, however, is the ability to rapidly act and react to changing data, competitive conditions and strategies fast enough to succeed.

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