Semtech’s BlueRiver Technology embedded into PureLink’s rugged SDVoE compatible transmitter and receiver

from Semtech’s BlueRiver Technology embedded into PureLink’s rugged SDVoE compatible transmitter and receiver
by Anasia D'mello
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Semtech Corporation, a supplier of high performance analog and mixed signal semiconductors and advanced algorithms, announced that Germany-based PureLink GmbH, a global manufacturer and distributor of Professional AV equipment, has combined Semtech’s BlueRiver Software Defined Video over Ethernet (SDVoE) technology with its new IPAV Pro Series products.

“Semtech’s BlueRiver SDVoE platform is at the core of future AV signal distribution,” said Robin Cullen, technical director at PureLink. “The comprehensive BlueRiver chipset and software API helped us build a high performance video system for demanding professional applications. Our IPAV Pro Series makes true AV-IT convergence a reality by providing a plug and play solution for the growing number of AV professionals dissatisfied with IT-based solutions.”

The IPAV Pro Series is equipped to handle all conceivable AV applications as an extender, switcher, splitter, matrix, or video wall controller. By combining IP-based input and output points (Tx/Rx), the solution is able to mimic functionality of traditional AV distribution products with a level of flexibility previously unavailable.

Semtech’s BlueRiver platform enables switching and extension of audio, video and control signals over standard Ethernet networks. Purelink’s new IPAV Pro Series combines the revolutionary 10GbE IP switching technology with a rugged and resilient aluminum chassis, designed specifically for the rental and staging industry.

“PureLink’s IPAV transmitter and receiver join a growing ecosystem of interoperable SDVoE products,” said Kamran Ahmed, general manager of BlueRiver products for Semtech’s Signal Integrity Products Group. “PureLink’s leadership in the Pro AV industry will expand the reach of Semtech’s BlueRiver-based solutions and enable use in key applications such as event staging.”

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