After 15 seconds the brain forgets information completely

from After 15 seconds the brain forgets information completely
by Anasia D'mello
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2019 holiday season game-changer: Workforce augmented reality

After 15 seconds the brain forgets information completely. When the brain is pushed to work faster, information is forgotten at a faster rate along with mental fatigue. Since the brain recognises and interprets graphical information significantly faster than text or spoken information, visual cueing is essential for accuracy. The brain’s short-term memory forgets spoken information three times faster than visual information, says Seth Patin the founder and CEO of LogistiVIEW.

Approximately 30% of the brain is dedicated to sight; science estimates that between 80% and 90% of human sensory input is received through the eyes. Only 8% of the brain is used for touch and 2% is used for auditory processing.

How the Brain Processes Information

How the brain processes information

Worker fatigue translates to more errors later in a work shift. Minimising instructions and task information with only critical information remaining, enables a worker to make decisions more efficiently and accurately.

AR: a no brainer this holiday season

This holiday season, the rapid growth between Thanksgiving Day and Cyber Monday will help e-commerce merchants attain the $150 billion sales level two weeks earlier this season than just two years ago, in 2017. Every day from November 1 through December 21 will exceed $1.5 billion in e-commerce sales. It is June 2019; there is still time for managers of warehouses, distribution centres (DCs), and 3PLs (third party logistics) firms to ensure this season workers will be faster, safer, and more accurate thanks to workforce Augmented Reality (AR).

AR technology ensures consistency, so an unskilled workforce can think and behave in the same way as those workers with years of experience. Workforce technology is all about efficiency, consistency, repeatability, and safety, regardless of the person performing the task.

With AR, every worker, regardless of language, physical capacity, or pure variability, has the ability to efficiently make the right decision over and over again. The decision-making process ensures the worker is in the right place, picking the right object, and remains focused on the next step in the task sequence.

In most operations, the information used to make these decisions is presented by a computer or trained through standard operating procedures (SOPs). While these decisions may only take seconds, with AR the probability of consistent picking, packing, and avoiding mispicks is dramatically increased.

Holiday worker effectiveness

There are many factors which impact workers’ effectiveness. The brain experiences fatigue, even from small decisions, over any long period of time. The brain struggles to make efficient and accurate decisions when too much information is available.

Without reinforcement, in just seconds the brain begins forgetting information in short-term memory. There is a continued quality diminution, a declining slope of memory recall during which the brain struggles to know whether something is accurate.

Systems that use text or voice as the primary method of instruction are working counter to the natural wiring of the brain, requiring the worker to train themselves to actively think like the computer system. This is the reason that many systems require extensive training. For inexperienced fulfillment staff, coming on for seasonal work, starting this September, [...]

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