Fossil launches its first smartwatch on Snapdragon

from Fossil launches its first smartwatch on Snapdragon
by John Weir

Fossil has announced its newest addition to our wearables assortment: the Fossil Sport Smartwatch.

Based on the recently launched Qualcomm® Snapdragon Wear 3100 platform and the newly redesigned Wear OS by Google, this watch boasts several new technology features including extended battery life, a new battery saving mode, enhanced ambient mode, integrated heart rate, NFC, and GPS capabilities.

The new nylon and aluminum case make this the lightest smartwatch to date and sits alongside 28 new silicone straps to give the wearer endless colorful combinations. Additionally, the Fossil Sport smartwatch will house a bigger battery (350 mAh), and the recently announced Qualcomm Snapdragon Wear 3100 platform, which brings in new capabilities and extends battery life.

“The smartwatch market continues to grow at a rapid pace with unprecedented innovation in the industry,” said Pankaj Kedia, senior director, product marketing, Qualcomm Technologies, Inc. “Over the last three years, Fossil and Qualcomm have collaborated closely to launch a series of products and have led the Wear OS by Google smartwatch segment. The Fossil Sport smartwatch represents our best efforts yet made possible through the combination of Qualcomm’s world class Snapdragon Wear 3100 platform and Fossil’s ingenious pulse of the evolving consumer needs. This smartwatch truly represents the best of technology, fashion, and fitness.”

This watch retails for £249 and will be available for purchase starting November 8 on www.fossil.com and in select Fossil retail stores globally on November 12.