Digital Marketing | @CloudExpo #IoT #DigitalMarketing #DigitalTransformation
from Digital Marketing | @CloudExpo #IoT #DigitalMarketing #DigitalTransformation
One look at the comments section of an April column on digital marketing in TechCrunch, and it becomes obvious that contributor Samuel Scott, the marketing and communications director for data analytics software firm Logz.io, pushed a few hot buttons with his take on marketing tech. Scott argues for a back-to-basics approach to marketing that roots digital strategies firmly in old-school tradition and PR principles. He calls out the communications industry for its reliance on “an echo chamber of meaningless buzzwords” in a piece now shared nearly 16,000 times, with more than 140 comments from passionate supporters, equally spirited detractors and yawns in between.
One look at the comments section of an April column on digital marketing in TechCrunch, and it becomes obvious that contributor Samuel Scott, the marketing and communications director for data analytics software firm Logz.io, pushed a few hot buttons with his take on marketing tech. Scott argues for a back-to-basics approach to marketing that roots digital strategies firmly in old-school tradition and PR principles. He calls out the communications industry for its reliance on “an echo chamber of meaningless buzzwords” in a piece now shared nearly 16,000 times, with more than 140 comments from passionate supporters, equally spirited detractors and yawns in between.
Interesting. Digitial marketing is not going anywhere, but it is continually changing. I think to simplify all of what happens in digital marketing to 'meaningless buzzwords' is a little and not completely correct. There is an increasing shift towards quality in content generation, for example, and the same in ppc campaigns, in seo israel, in sem remarketing, the options are endless. Customers are not stupid, and we know this, so in a time of greater customer power and discernment as they also adjust to digitial marketing, we up our game, and there is really not a reliance on 'meaingless buzzwords.'
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