Friday, September 9, 2016

Encore @AdobeMktgCloud Presentation | @CloudExpo #IoT #M2M #DigitalMarketing

from Encore @AdobeMktgCloud Presentation | @CloudExpo #IoT #M2M #DigitalMarketing
Why do your mobile transformations need to happen today? Mobile is the strategy that enterprise transformation centers on to drive customer engagement. In his general session at @ThingsExpo, Roger Woods, Director, Mobile Product & Strategy – Adobe Marketing Cloud, covered key IoT and mobile trends that are forcing mobile transformation, key components of a solid mobile strategy and explored how brands are effectively driving mobile change throughout the enterprise.

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